Toll-Free

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Toll-Free

Toll-Free messaging lets entities, including political campaigns, send and receive text messages using a 10-digit toll-free phone number (800, 888, etc.). The use of Toll-Free numbers provides nationwide, high-volume messaging and allows users to pivot from text to voice with the same phone number. The channel can be used for a wide range of applications, including customer support, notifications, marketing, and political outreach to voters and supporters.

Verification

After obtaining verification from Campaign Verify, entities should provide their Toll-Free Authorization Token to their Campaign Service Provider (CSP), the campaign’s text messaging provider. The CSP will share the token with its Direct Connect Aggregator (DCA), which will submit the token to a major U.S. wireless carrier for final approval.

CTIA – The Wireless Association recommends that users follow CTIA Messaging Principles and Best Practices Guide. Additionally, CTIA launched a website tailored for political campaigns ahead of the 2024 election season: Keeping Political Text Messaging Spam-Free.